Thank to you to my incredible family, friends, professors, advisors, and mentors for this exciting achievement. I could NOT of done it without all of you. It’s time to celebrate this gigantic success and then get back to the job hunt!
This week at my Allen Hall Public Relations meeting, we had the opportunity to hear about media relations from the self-proclaimed “shiny new toy” PR instructor at the UO SOJC, Kathryn Kuttis. Kathryn is well-buffed in media relations, seeing as she was a vice president at Edelman in NYC for over six years. She gave us the ins and outs of the media relations world of PR and I’ve listed nine of her tips below.
Build trust with the media
- Give accurate information.
- Make sure you deliver on the stuff you said you would deliver on.
- Know what is newsworthy.
Think like a reporter
- Do research on reporters.
- Ask simple questions like “What was the last thing you wrote about?”
- Find out their beat.
- They want you to know what they cover.
Know what their audience wants to hear about
- Read their publication.
- Research their audience.
- Are they a Wallstreet Journal types or Newsweek? Finance or politics?
Be clear and concise
- Use easy to understand language.
- Practice your pitch to cut out buzzwords.
- Boil things down till they are easy to understand.
Find the newsworthy story angle
- What is newsworthy?
- What is relevant.
- Reporters want to know why I should write about it now.
Link stories to trends
- What “buckets” or trends can you put your client in? Hopefully they fill more than one.
- Things like education, obesity, urban farming, politics, and sports are all great ones.
- These trends elevate your pitch and help you approach the media through an issue.
- When giving them factsheets, give some background surrounding your issue.
- dont just pitch your stories, pitch stories about your trend.
Make the pitch
- Start with what you can give them.
- Give them a quick slice of your “story.”
- Supply them with a person to talk to for more.
- Start with phrases like “Is this a bad time?” “I saw your article last week…”
- Be polite.
- Keep your “professional fence” up.
- Build a reputation with reporters.
Kathryn gave us some great advice and insight into the world of media relations. She stressed the fact that the relationship between PR Pro and reporter is mutually beneficial and works both ways. Hopefully you learned something from her advice because I know I did. Thanks again Kathryn!
Hello everyone! I hope everyone’s Wednesdays are going well. This week marks the start of spring term and new classes! I’m excited to be taking two PR classes this term, one PR planning and cases class and one strategic research class. I’m excited to be getting into the research realm of the PR world and I can’t wait to see what it’s all about. I have one more exciting announcement! I am officially a PR intern for DebraTorres.com. It is an incredible clothing company that features guayaberas, a classic Cuban shirt, and other casual attire for men and women. I will be focusing my efforts on the Debra Torres blog and more traditional PR work like social media and media placements. I’ll be sure to update you on my experience with this great company!
For a recent class assignment, we needed to create a captivating infographic. Ever since the infographic craze hit, I’ve been a big fan. I think they are great ways of creating buzz about a cause or informing your audience of something. With my recent interest in nonprofit PR, I set my sights on making an infographic on the global water crisis, which devastatingly affects one in eight people worldwide. I wanted it to be bright and enlightening. The goal was to compel the audience to donate by presenting the startling facts. To create this infographic, I followed a few tips and I’d like to share them with you:
- Keep it simple: Don’t try to make it complicated and too colorful. Keep the colors and fonts simple, and make sure you don’t have more than three selections for each. Also, keep plenty of “white space” to keep the infographic looking clean and professional.
- Keep it important: Don’t drown the reader in a million facts and statistics. Gather your research and choose the most important facts and figures. They will speak for themselves.
- Keep it positive: Add in statistics about the good that can come from donations. Including optimistic data is much more affective than just heart-wrenching facts.
These are some of the tips I used, and I hope they will help you too! Have fun and make sure to focus on something that you are passionate about!
Hello everyone, happy hump day! I hope the image above gave you a laugh. I think it’s a fun portrayal of the fluid yet separate worlds of communications, marketing and advertising. Anyways, this afternoon I was strolling through my PR blog roll and came across an article that seemed tailor-made for me. I’ve recently thought a lot about the future and where my education and internships will take me. The article, 4 skills PR newbies should possess “if they want a job) has answered a lot of my questions about what skills I need to have to succeed in PR. I’m confident that by the time I graduate, I’ll possess the skills noted through my education and with the guidance of my incredible PR professors and boss’. So check out the article and see what skills are important in the professional PR world!
No “typical day” at SHIFT
From the get go, SHIFT Communications account executive Karly Bolton knew she wanted to be in PR. Karly got her break her junior year at the University of Oregon School of Journalism when two ladies working at SHIFT interviewed Karly via Skype. Post graduation, Karly made the move to San Francisco and started her career at SHIFT, an integrated communications agency that works with consumer, technology and media companies.
While SHIFT boasts a variety of consumer, tech and media clients, Karly works solely on the tech team. Karly says no two days are the same, and she loves the fast-paced nature of the tech world. A “typical” day for Karly consists of talking with reporters, pitching on email and the phone, brainstorming with her team, and meeting and staying updated with her clients. Karly also does a lot of coverage monitoring, for both her clients and their competitors. Boring? Not at all, Karly “loves being able to multitask and move quickly.”
Karly gushes that the greatest joy of her job is good coverage: “That’s like Christmas morning, when you get a good media placement.” That was a sensation Karly experienced when she recalls working on her favorite project so far at SHIFT; when the agency announced funding for Appirio, a cloud computing startup, which closed over $60 million in funding. According to SHIFT Communications: “Appirio’s investment news ultimately garnered almost 100 articles, including the New York Times, representing a total of about 140 million impressions. Not only did SHIFT’s program drive Appirio’s website traffic to all-time, 5-year high, but it also gained industry kudos at the PR NEWS Awards and the Bulldog Reporter Awards ceremonies.”
For Karly, tech PR is where she wants to be. Even Karly admits that “this is really nerdy.” She is also in the great position of being in San Francisco, the center of the tech craze. Karly boasts that she even walks to see her clients, with one of them being only two blocks away.
Tips for PR Newbies
1. Learn how to research
Karly admits that she wishes she had taken more seriously the projects that were research-based. She says when she started working in PR, research was all she did, and will probably be what new people do, as well. She advises PR students and newcomers to learn how to research. Karly says that being able to read something and come up with a smart analysis of what you read is “huge.” Learn how to sort through various information and find what’s most important. You should also know how to apply the information you just learned.
2. Stay Updated
Karly urges unknowing PR students to “read and know; really understand what the different industries are and what they do. Tech companies are different from consumer tech. If you want to go into tech, you should know what’s happening in tech.” Karly says that staying updated in the world around you is key. Karly stays updated in the tech world by reading “material from her clients, tech blogs, venture beat, and business press.” She also has SHIFT’s library of printed magazines, newspapers and information at her disposal.
Karly’s inside scoop into the world of agency PR is informative and helpful. Hopefully her experience and tips will help anyone trying to make it in the tech, consumer and media PR realm!
“Intelligence without ambition is a bird without wings.”
Hi there! It’s about time I got into the blogosphere. It’s a fun (slightly overwhelming) realm that I’m excited to get into. This blog is a chance for me to explore the world of PR and post things that I find exciting and interesting. The Salvador Dali quote above is one of my absolute favorites. I find it to be so true, and I hope that throughout my PR journey, my intelligence and ambition will guide and push me.