For a recent class assignment, we needed to create a captivating infographic. Ever since the infographic craze hit, I’ve been a big fan. I think they are great ways of creating buzz about a cause or informing your audience of something. With my recent interest in nonprofit PR, I set my sights on making an infographic on the global water crisis, which devastatingly affects one in eight people worldwide. I wanted it to be bright and enlightening. The goal was to compel the audience to donate by presenting the startling facts. To create this infographic, I followed a few tips and I’d like to share them with you:
Keep it simple: Don’t try to make it complicated and too colorful. Keep the colors and fonts simple, and make sure you don’t have more than three selections for each. Also, keep plenty of “white space” to keep the infographic looking clean and professional.
Keep it important: Don’t drown the reader in a million facts and statistics. Gather your research and choose the most important facts and figures. They will speak for themselves.
Keep it positive: Add in statistics about the good that can come from donations. Including optimistic data is much more affective than just heart-wrenching facts.
These are some of the tips I used, and I hope they will help you too! Have fun and make sure to focus on something that you are passionate about!
Since my initial interest in PR, I have always wondered what realm of it I wanted to be involved it. Was it healthcare, government, corporate, an agency or in-house? While I have pretty much eliminated healthcare, government, and corporate PR, I have had a hard time of deciding on whether I want to be in-house or work for an agency that has multiple clients. I recently read an article by Brian Adams that reviews the major differences between in-house and agency PR. He has a great insight into the two types, seeing as he’s been involved in both. Although the article was interesting, I still am unsure of my path, but this definitely helped me learn more about the two! Go check out the article, it’s a great read!
“Intelligence without ambition is a bird without wings.”
Hi there! It’s about time I got into the blogosphere. It’s a fun (slightly overwhelming) realm that I’m excited to get into. This blog is a chance for me to explore the world of PR and post things that I find exciting and interesting. The Salvador Dali quote above is one of my absolute favorites. I find it to be so true, and I hope that throughout my PR journey, my intelligence and ambition will guide and push me.