I’m Baaaaack!


Hellllllo everyone! I must apologize for my long absence from the blog. I have been pretty busy these last couple months and I’ve shamefully neglected to write. Anyway, let me fill you all in on what’s been going on with me. At the beginning of July, I applied for and was offered an incredible internship at a tech B2b marketing/pr/ad agency in Portland called McClenahan Bruer (McBru for short). My time at McBru has been so great. I learn something new every day and it has been awesome getting to know the incredibly smart/funny/kind team of McBruvians. I’ve been working on several different client accounts, doing everything from social media to advertising reporting.

This past week I received some great news and was actually offered a position as account coordinator starting in October. I can’t wait for my transition from summer intern to salaried employee at such a cutting edge agency. Other than workin’ away at McBru, my summer was full of sun, friends and BBQs. Not too shabby. As I transition into the cozy season of fall, I promise I’ll devote more time to cuddling up and blogging. Next week I’ll share what I’ve learned at my first, post-grad internship and give you some of my tips to make you stand out and get the job you want.


5 Tips for a Resume Rescue

Image via Flickr Creative Commons-Charlotte West

Image via Flickr Creative Commons-Charlotte West

As my college career draws to a close, I’ve had the lovely task of creating the perfect resume to score me a job in the PR workforce. And boy, is it work! Luckily, I’ve had the guidance of my wonderful PR professors, career center advisers, and my former-writer dad. I’d like to share some of the tips that helped me craft a clean, descriptive and stand-out resume.

Oust Outdated Objectives

  • The days of having an objective on your resume are long gone.
  • Objectives give the impression “This is what I want,” when it really should be “This is what I have to give.”

Say Bye-bye to Highschool Highlights

  • You were President of the Vegan Club? Captain of the lacrosse team? Good for you, but leave it off your resume.
  • Highschool accomplishments are far outdated and don’t highlight your recent or current accomplishments.

Add Some Numbers

  • Let’s say you increased participation at a certain event, or beefed up a company’s social media content. Wonderful, but by how much?
  • Including statistics and numbers helps show that you can measure your success and analyze your work efficiently.

“Keep it Simple, Stupid”

  • Don’t chalk your resume full of bold, dark text.
  • Leave a good majority of the page without any text, images, or content.
  • The white space makes it look clean and sophisticated.

Edit, Edit, Edit

  • Once you think you have the perfect resume, send it to your friend/professor/dad/cousin/advisor/anyone who will lend you their helping eyes.
  • It’s important to have several people edit your resume and help you correct things you may have missed.
  • Make sure you have absolutely no typos, grammar errors, or design mistakes.

Hopefully these tips will help you craft your best resume possible and score you that big job! I’ll keep you posted on how my resume rescues and job hunt works out!

Tips for Your Next Interview

Image via Flickr Creative Commons, xianrendujia

Image via Flickr Creative Commons, xianrendujia

Interviews can be a terrifying thing. It feels like a million things can go wrong. Am I talking too fast? Do they think I’m qualified enough? Do I have lipstick on my teeth? I’ve been lucky enough to get some practice with interviewing within the past few months and the following tips helped to ease my nerves and kick up my confidence. With these tips under your belt, hopefully you can walk out of the office feeling like you aced it. And more importantly, get a call back! Here are some of the most helpful tips for before, during, and after your next big interview.


Look the part

You know what they say: it is better to be overdressed than underdressed. Even if you know it is a more casual company, show up in your finest suit and slacks. Make sure your hemlines are long enough and you are not showing too much skin. Keep your makeup, accessories and perfume to a minimum. After all, you don’t want anything to distract from your shining personality and fabulous credentials, even if its the latest blue Mac eyeshadow.

Do your research

Spend a couple hours researching the place you are interviewing. Find out what work they have done in the past, know their company mantra, discover where employees went to college. This lets the company know you’ve done your homework and are interested in what they’re like.

Come prepared

Obviously, you will want to bring your resume, portfolio, and business cards. But don’t forget to bring something to write things down in. I always find myself taking a couple notes during the interview. Also, if you feel you might be forgetful mid-interview, jot down a couple questions to ask them before going into the interview. Last but not least, leave your skinny vanilla latte at home or chug it down before entering the building.


Say “thank you”

It is so important to express your thanks to the interviewer. They have a busy schedule and about 1 million other things on their to-do list. Right after you introduce yourself, say a quick thanks for meeting with you to your *hopefully* new employer. Don’t forget to do this again at the end of the interview as well.


Do you ever notice that a smiling person always seems nicer than someone sporting a cold expression-less face? Make sure to exude happiness. Don’t get me wrong, don’t be grinning from ear to ear when telling them your “biggest failure,” but know what time to laugh and bear that toothy smile of yours.

Make eye contact

This is something that I think many people struggle with, yet it is so vital to positively communicating with people. Make sure you maintain steady eye contact with your interviewer. Hold that stare of yours for even longer that you think, taking short breaks to look down or glance somewhere else. Eye contact lets the interviewer know you are actively listening, and also helps show you’re confident.


Get connected

If you haven’t already, request to connect with your interviewer on LinkedIn, or follow them on Twitter. When adding them on LinkedIn, make sure to include a short message thanking them for their time.

Send some snail mail

Be the stand out that you are and send an old school, handwritten note. In the note, thank them for their time and include a personal bit about something you talked about in the interview. A handwritten thank-you sets you apart from the other interviewees and shows the interviewer that you follow through.

PR vs. Marketing vs. Advertising

Prior to attending journalism school, I was scared and worried at the thought that I wasn’t really sure how PR differed from marketing or advertising. Thanks to my incredible PR classes and real world experience in the PR biz, I have a much better grasp on the great differences and commonalities all three fields share. I stumbled upon this fun graphic, courtesy of Neutron, and had to share. A little humor helps me understand almost anything better. Enjoy!

Image courtesy of Neutron, LLC

Image courtesy of Neutron, LLC


How to Perfect Your Personal Brand

Via Anna Rydne communicateskills.com

Via Anna Rydne communicateskills.com

This past week I had the chance to hear from Mindy Lockard, or the “Gracious Girl” as she’s branded herself as. Lockard is a nationally known etiquette expert. As a budding PR professional, it is important to have a polished and professional personal brand. Think of your brand as how others see you. Why is having a personal brand so important? It creates credibility and a reputation for yourself. Lockard gave us a wonderful presentation and I’d like to share some of my favorite pieces of advice with you.

On the web…

  • Social media is one of the most powerful tools to build your brand.
  • Be mindful of what the characteristics of your brand are. That’s what your content should be.
  • You are responsible for what other people post on your content, so clean up inappropriate comments if friends post them.
  • Always use correct grammar and never use profanity.
  • Have a relevant Twitter handle that people can find. Don’t just use random parts of your name.
  • Make sure the last 10 photos you posted are what you want people to see. (No “selfies.”)

In real life…

  • Learn to have conversations with people that do not actually get anything for you.
  • Speaking of that, do informational interviews.
  • Maintain eye contact with people. It communicates mutual respect.
  • Don’t use your phone. It gives people the impression your phone is more important than them.
  • Give firm handshakes, your full name and calling cards.
  • Always follow up with handwritten thank you notes.

In yourself…

  • Authenticity is one of the most important qualities in a person.
  • Don’t be afraid to be bold.
  • There is a big difference between confidence and arrogance.
  • Don’t be desperate: people can smell it a mile away.
  • Set high goals for yourself.
  • Go to events alone. It’ll bring you out of your comfort zone and let you meet people you might not of otherwise.

I hope these pieces of advice allow you to perfect your personal brand! I’m off to buy some thank you notes ASAP!

Tricks of the Trade: Sports PR

Photo via Flickr Commons,  CarolMunro.This past week I heard the 411 on sports PR from Craig Pintens, the senior associate athletic director of marketing and public relations. Pintens knows how the world of sports PR works: he’s been doing it for over 10 years. If you want to find out who is behind all of the University of Oregon’s PR magic, it is this guy. Pintens has dealt with everything from Chip Kelly’s departure, LaMichael James volatile ways and  the NCAA sanctions. Thankfully, the Allen Hall team and I had the opportunity to hear his advice on what the world of sports is like. Here are some of my favorite tips he gave us.

 Know your brand. 

  • Ask yourself, who are we?
  • What is our story?
  • How do we accomplish our goals?

Social media is huge.

  • It is the most important advancement in sports PR since 1995.
  • Be on relevant platforms.
  • Link content from Twitter, to Instagram, to Facebook.

Be engaged. 

  • Be fan centric.
  • Social media is for the fans.
  • Post unique content. If you have special access to certain things, take advantage of that.
  • Influence > growth. Because influence will eventually lead to growth.

Measure your efforts. 

  • Even if you can’t access expensive measurement tools like Topsy, you can use others.
  • Facebook and Twitter have great free analytics.
  • Find trends within your most popular posts and post according to those trends.

“It’s only a crisis if you make it a crisis.”

  • Crisis is one of the most overused terms in PR.
  • It’s almost impossible to have a plan.
  • You can’t have an exact plan because each crisis is unique.
  • But, you can have a protocol.
  • Rely on experience, instinct, and other informed people.

Sports PR is definitely a different monster than other facets of PR. But, you can tell that the basics of PR still hold true. Hopefully you can use this advice if you decide to go down the sports PR path!