The PR Portfolio Process

portfolio in handsThese past few weeks I have been preparing for my portfolio review on December the 6th. Anyone who’s a PR major at the SOJC knows how important and somewhat terrifying the portfolio process is. A couple of weeks ago, I spent my weekend cozied up with fellow PR students at a portfolio workshop taught by Kathryn Kuttis. Kathryn was such a joy to work with and made the weekend fly by. Not to mention I learned a bunch. Here are five tips I learned when preparing and presenting your portfolio.

Know your key messages

  • Sit down and think about your three biggest strengths in PR.
  • Are you a good writer? Social media savvy? Design-oriented?
  • Continually convey these key messages to your audience in different ways.

Tell a story

  • Take those three key messages and pick quality portfolio pieces to demonstrate this and tell a story.
  • Use images and text to highlight your favorite work.
  • Really good at graphic design? Present an infographic to show this. Done an innovative social media campaign at your internship? Show screenshots of Tweets, Facebook interaction and Instagram photos.

Map it out

  • Provide context of each piece.
  • Tell a story.
  • What was the problem?
  • How did you solve it?

Focus on results

  • What was the outcome?
  • How did you measure it?
  • How “would” you measure it?
  • Do not downplay or apologize for any pieces.

Be remembered

  • Include a link to your digital portfolio.
  • Be grateful for the opportunity.
  • Leave your business card.
  • Connect with reviewers on LinkedIn.
  • Send a personal thank you email. Even better? A handwritten note.

So there they are, five tips to perfect your PR portfolio. I know I’ll use this advice when preparing and presenting mine!


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