For a recent class assignment, we needed to create a captivating infographic. Ever since the infographic craze hit, I’ve been a big fan. I think they are great ways of creating buzz about a cause or informing your audience of something. With my recent interest in nonprofit PR, I set my sights on making an infographic on the global water crisis, which devastatingly affects one in eight people worldwide. I wanted it to be bright and enlightening. The goal was to compel the audience to donate by presenting the startling facts. To create this infographic, I followed a few tips and I’d like to share them with you:
- Keep it simple: Don’t try to make it complicated and too colorful. Keep the colors and fonts simple, and make sure you don’t have more than three selections for each. Also, keep plenty of “white space” to keep the infographic looking clean and professional.
- Keep it important: Don’t drown the reader in a million facts and statistics. Gather your research and choose the most important facts and figures. They will speak for themselves.
- Keep it positive: Add in statistics about the good that can come from donations. Including optimistic data is much more affective than just heart-wrenching facts.
These are some of the tips I used, and I hope they will help you too! Have fun and make sure to focus on something that you are passionate about!